{"id":29,"date":"2026-04-30T09:00:48","date_gmt":"2026-04-30T09:00:48","guid":{"rendered":"http:\/\/gra-ph.com\/wordpress\/?p=29"},"modified":"2026-08-05T09:01:12","modified_gmt":"2026-08-05T09:01:12","slug":"dolcori-forest-brand-identity","status":"publish","type":"post","link":"http:\/\/gra-ph.com\/wordpress\/2026\/04\/30\/dolcori-forest-brand-identity\/","title":{"rendered":"Dolcori Forest Brand Identity"},"content":{"rendered":"
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OVER VIEW<\/strong><\/p>\n\n\n\n

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‘\ub3cc\ucf54\ub9ac\uc232(Dolcori Forest)’\uc740 \uc81c\uc8fc\uc758 \ub3c5\ud2b9\ud55c \uc804\uc124\uc778 ‘\ub3cc\ucf54\ub0c9\uc774’ \uc124\ud654\uc5d0\uc11c \uc601\uac10\uc744 \uc5bb\uc740 \uc0c8\ub85c\uc6b4 \uc138\uacc4\uad00\uc744 \ubc14\ud0d5\uc73c\ub85c 2026\ub144\uc5d0 \uac1c\uc7a5\ud55c \ub300\uaddc\ubaa8 \uace0\uc591\uc774 \ud14c\ub9c8\ud30c\ud06c\uc785\ub2c8\ub2e4. \uc774\uacf3\uc740 \ub2e8\uc21c\ud788 \ube60\ub974\uac8c \ub458\ub7ec\ubcf4\uace0 \ub5a0\ub098\ub294 \uad00\uad11\uc9c0\uac00 \uc544\ub2c8\ub77c, \ubc29\ubb38\uac1d\uc774 \uac01\uc790\uc758 \uc18d\ub3c4\uc5d0 \ub9de\ucdb0 \uc790\uc720\ub86d\uac8c \uac70\ub2d0\uba70 \ud734\uc2dd\uc744 \ucde8\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \uccb4\ud5d8\ud615 \uad00\uad11 \uba85\uc18c\uc785\ub2c8\ub2e4. ‘\uadf8\ub77c\ud504(Graph)’\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc815\uccb4\uc131\uacfc \uc138\uacc4\uad00\uc744 \ud655\ub9bd\ud588\uc73c\uba70, \ub2e4\uc12f \uac00\uc9c0 \uace0\uc591\uc774 \uce90\ub9ad\ud130 IP\ub3c4 \ud568\uaed8 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Dolcori Forest is a large-scale cat-themed theme park that opened in 2026, featuring a new worldview inspired by the Dolkonaengi myth, a unique legend of Jeju. Rather than a tourist destination where visitors consume quickly and move on, it is an experiential tourist spot designed to allow visitors to freely stroll and relax at their own pace. Through a collaboration with Graph, the brand identity and worldview were established, and five cat character IPs were created.<\/p>\n<\/div>\n\n\n\n

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Logo & Symbol<\/strong><\/p>\n\n\n\n

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\ub3cc\ucf54\ub9ac\uc232\uc758 \uc2ec\ubcfc\uc740 \ub465\uae00\uac8c \ub458\ub7ec\uc2fc \ub098\ubb34\uc758 \uc2e4\ub8e8\uc5e3\uc740 \uc232\uc758 \ud3ec\uadfc\ud55c \uc774\ubbf8\uc9c0\ub97c, \uadf8 \uc548\uc5d0 \uc790\ub9ac\ud55c \uace0\uc591\uc774\uc758 \uc5bc\uad74\uc740 \ub3cc\ucf54\ub9ac\uc232\uc5d0\uc11c \uc0b4\uace0 \uc788\ub294 \uc874\uc7ac\uc774\uc790 \uad00\ucc30\uc790\uc758 \uc2dc\uc120\uc744 \uc0c1\uc9d5\ud569\ub2c8\ub2e4. \ub85c\uace0\ub294 \ud55c\uae00, \uc601\ubb38 2\uac00\uc9c0 \ud0c0\uc785\uc774 \uc788\uc73c\uba70 \ubcfc\ub4dc\ud558\uace0 \ud310\ud654\ud48d\uc758 \ud0c0\uc774\ud3ec\ub85c\uc11c, \ub098\ubb34\ub97c \uae4e\uc544 \ub9cc\ub4e0 \ub4ef\ud55c \ubaa8\uc591\uc0c8\uac00 \uc2ec\ubcfc\uacfc \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc5b4\uc6b8\ub9ac\ub294 \ub290\ub08c\uc73c\ub85c \uc81c\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc2ec\ubcfc\uacfc \ub85c\uace0\uc5d0 \uc0ac\uc6a9\ub41c \uace0\uc591\uc774\uc758 \uc5bc\uad74\uc740 \uba54\uc778 \uce90\ub9ad\ud130\uc778 \ub3cc\ub3cc\uc774\uc758 \uc5bc\uad74\uc5d0\uc11c \ud30c\uc0dd\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

The symbol of Dolcori Forest features a circular silhouette of trees that conveys the cozy image of the forest, while the cat’s face nestled within symbolizes the inhabitants of Dolcori Forest as well as the observer’s gaze. The logo is available in both Korean and English versions and features bold, printmaking-style typography designed to naturally harmonize with the symbol through its carved wood-like appearance. The cat’s face used in both the symbol and logo is derived from the face of the main character, Doldol.<\/p>\n<\/div>\n\n\n\n

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Color<\/strong><\/p>\n\n\n\n

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\uc774 \uc0c9\uc0c1 \uc870\ud569\uc740 ‘\uace0\uc591\uc774\uac00 \uc0ac\ub294 \uc232’\uc774\ub77c\ub294 \ub3cc\ucf54\ub9ac\uc232\uc758 \uc138\uacc4\uad00\uc744 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub5a0\uc62c\ub9ac\uac8c \ud569\ub2c8\ub2e4. \uac01 \uc0c9\uc0c1\uc740 \uc2dd\ubb3c, \uace0\uc591\uc774 \ubc1c\ubc14\ub2e5, \ud558\ub298, \uc870\uc57d\ub3cc, \uace0\uc591\uc774 \ud138, \uadf8\ub9ac\uace0 \ud587\ube5b\uc5d0\uc11c \uc601\uac10\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

This color combination naturally evokes Dolcori Forest’s worldview of a “forest where cats live.” Each color was inspired by plants, cat paws, the sky, pebbles, cat fur, and sunlight.<\/p>\n<\/div>\n\n\n\n

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Graphic Motif<\/strong><\/p>\n\n\n\n

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\uadf8\ub798\ud53d \ubaa8\ud2f0\ud504\ub294 \u2018\uace0\uc591\uc774\uac00 \uc0ac\ub294 \uc232\u2019\uc5d0\uc11c \uc601\uac10\uc744 \uc5bb\uc740 \ube0c\ub79c\ub4dc \uc2ec\ubcfc\uacfc \uc601\ubb38 \ub85c\uace0\ub97c \ubc14\ud0d5\uc73c\ub85c \uac1c\ubc1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \uc8fc\uc694 \uace0\uc591\uc774 \uce90\ub9ad\ud130 5\uc885\uc744 \uc0c1\uc9d5\ud558\ub294 \uc694\uc18c\ub97c \ud65c\uc6a9\ud55c 6\uac00\uc9c0 \ubaa8\ud2f0\ud504\ub294 \uc11c\ub85c \uc870\ud569\ud558\uc5ec \uc0ac\uc6a9\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa8\ud2f0\ud504\ub294 \ube0c\ub79c\ub4dc\ub97c \uc811\ud558\uace0 \uc774\uc6a9\ud558\ub294 \ubaa8\ub4e0 \uc18c\ube44\uc790\uc5d0\uac8c \uc77c\uad00\ub41c \uacbd\ud5d8\uacfc \ud559\uc2b5 \ud658\uacbd\uc744 \uc81c\uacf5\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

The graphic motifs are derived from the brand symbol and English logo, which were inspired by the \u2018Forest Where Cats Live.\u2019 Six motifs utilizing the representative symbols of the brand\u2019s five main cat characters can also be combined. These motifs are designed to provide a consistent experience and learning environment for all consumers who encounter and use the brand.<\/p>\n<\/div>\n\n\n\n

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Map Design<\/strong><\/p>\n\n\n\n

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\uc774\uac83\uc740 \ub3cc\ucf54\ub9ac\uc232\uc758 \uac00\ub4e0\ub9f5 \ub514\uc790\uc778\uc785\ub2c8\ub2e4. \uc77c\ub7ec\uc2a4\ud2b8 \ud615\ud0dc\uc758 \uc9c0\ub3c4\ub85c\uc11c \uac00\ub4e0\uc758 \uc8fc\uc694 \uba85\uc18c\uc640 \uc608\uc220 \uc791\ud488\uc744 \ubb18\uc0ac\ud558\uc5ec \uc704\uce58\ub97c \uc548\ub0b4\ud558\uace0 \uc2dc\uac01\uc801 \ud63c\ub780\uc744 \ucd5c\uc18c\ud654\ud569\ub2c8\ub2e4. \ub610\ud55c \uad6c\uc5ed\ubcc4\ub85c \uad6c\ubd84\ud560 \uc218 \uc788\uc5b4 \uac01 \uac00\ub4e0\uc5d0 \uc9c0\ub3c4 \uc548\ub0b4\ud310\uc744 \uc124\uce58\ud558\uae30\uc5d0 \uc6a9\uc774\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

This is the garden map design for Dolcori Forest. As an illustration-type map, it depicts landmarks and artworks within the garden to provide location guidance and minimize visual confusion. Additionally, since it can be divided by zone, it facilitates the installation of map signage in each garden.<\/p>\n<\/div>\n\n\n\n

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Signage<\/strong><\/p>\n\n\n\n

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\ub3cc\ucf54\ub9ac\uc232\uc740 \uc790\uc5f0\uc73c\ub85c \ub458\ub7ec\uc2f8\uc778 \uad00\uad11\uc9c0\uc774\ubbc0\ub85c, \uc8fc\ubcc0 \ud658\uacbd\uacfc\uc758 \uc870\ud654\ub97c \uc704\ud574 \uc815\uad50\ud558\uace0 \ub9e4\ub044\ub7ec\uc6b4 \uadf8\ub798\ud53d \ub300\uc2e0 \uc190\uc73c\ub85c \uadf8\ub9b0 \u200b\u200b\uc77c\ub7ec\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc704\uce58 \uc804\ub2ec\uc774 \uc911\uc694\ud55c \uc548\ub0b4 \ud45c\uc9c0\ud310\uc5d0\ub294 \ub2e8\uc21c\ud654\ub41c \uc544\uc774\ucf58\uc744 \uc801\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Dolcori Forest is a tourist destination surrounded by nature; therefore, hand-drawn illustrations\u2014rather than polished, precise graphics\u2014are used to ensure harmony with the environment. For signage where conveying location is crucial, simplified icons are employed.<\/p>\n<\/div>\n\n\n\n

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F&B Branding<\/strong><\/p>\n\n\n\n

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\uc804\uc2dc\uc7a5 \uc678\ubd80\uc5d0 \uc704\uce58\ud55c \ubaa8\ubaa8 \ubca0\uc774\ucee4\ub9ac(Momo Bakery)\uc758 \uc804\ubc18\uc801\uc778 \ube0c\ub79c\ub529\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ubaa8\ub77c\ub294 \uace0\uc591\uc774\uac00 \uac13 \uad6c\uc6b4 \ube75\uc744 \ub0b4\uc5b4\uc900\ub2e4\ub294 \ucf58\uc149\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c, \ub300\ud45c \uba54\ub274\uc778 \uc2dd\ube75\uc758 \ubd80\ub4dc\ub7fd\uace0 \ud48d\ubd80\ud55c \uc9c8\uac10\uc744 \ud0c0\uc774\ud3ec\uadf8\ub798\ud53c\ub97c \ud1b5\ud574 \ud45c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

We handled the overall branding for Momo Bakery, located outside the exhibition hall. As a brand based on the concept of a cat named Momo serving freshly baked bread, We expressed the soft and rich texture of the main menu item, sliced \u200b\u200bbread, through the typography.<\/p>\n<\/div>\n\n\n\n

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\ud604\ub300\uc801\uc778 \ube14\ub799 \uc564 \ud654\uc774\ud2b8 \uc0c9\uc0c1\uc744 \uba54\uc778\uc73c\ub85c, \uc0c9\uc774 \uc5c6\ub294 \uc120\ud654 \uc77c\ub7ec\uc2a4\ud2b8\uc640 \uc870\ud569\ub429\ub2c8\ub2e4. \ucf54\ub784 \ud551\ud06c\uac00 \ud3ec\uc778\ud2b8 \uceec\ub7ec\ub85c \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

Featuring modern black and white colors as the main palette, it is combined with colorless line art illustrations. Coral pink is used as an accent color.<\/p>\n<\/div>\n\n\n\n

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OVER VIEW ‘\ub3cc\ucf54\ub9ac\uc232(Dolcori Forest)’\uc740 \uc81c\uc8fc\uc758 \ub3c5\ud2b9\ud55c \uc804\uc124\uc778 ‘\ub3cc\ucf54\ub0c9\uc774’ \uc124\ud654\uc5d0\uc11c \uc601\uac10\uc744 \uc5bb\uc740 \uc0c8\ub85c\uc6b4 \uc138\uacc4\uad00\uc744 \ubc14\ud0d5\uc73c\ub85c 2026\ub144\uc5d0 \uac1c\uc7a5\ud55c \ub300\uaddc\ubaa8 \uace0\uc591\uc774 \ud14c\ub9c8\ud30c\ud06c\uc785\ub2c8\ub2e4. \uc774\uacf3\uc740 \ub2e8\uc21c\ud788 \ube60\ub974\uac8c \ub458\ub7ec\ubcf4\uace0 \ub5a0\ub098\ub294 […]<\/p>\n","protected":false},"author":1,"featured_media":296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lignes_client":"Smilegate","_lignes_credits":"","_lignes_hide_from_home":"","footnotes":""},"categories":[8],"tags":[13,11,26],"class_list":["post-29","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-comm-design","tag-illustration"],"_links":{"self":[{"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":65,"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"predecessor-version":[{"id":1420,"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/posts\/29\/revisions\/1420"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/media\/296"}],"wp:attachment":[{"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}