{"id":63,"date":"2026-05-01T03:41:00","date_gmt":"2026-05-01T03:41:00","guid":{"rendered":"http:\/\/gra-ph.com\/wordpress\/?p=63"},"modified":"2026-08-05T09:03:10","modified_gmt":"2026-08-05T09:03:10","slug":"mgm-ip-universe-in-gdc","status":"publish","type":"post","link":"http:\/\/gra-ph.com\/wordpress\/2026\/05\/01\/mgm-ip-universe-in-gdc\/","title":{"rendered":"MGM IP UNIVERSE in Mario outlet"},"content":{"rendered":"\n
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Overview<\/p>\n\n\n\n

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MGM IP UNIVERSE\ub294 \uac00\uc0b0\ub514\uc9c0\ud138\ub2e8\uc9c0 \ub9c8\ub9ac\uc624\uc544\uc6b8\ub81b\uc5d0 \uc0c8\ub86d\uac8c \uc624\ud508\ud55c \uc11c\ube0c\uceec\ucc98 \uae30\ubc18\uc758 IP \uccb4\ud5d8\ud615 \ubcf5\ud569 \uc804\uc2dc \uacf5\uac04\uc73c\ub85c, \uac8c\uc784\u00b7\uc560\ub2c8\uba54\uc774\uc158\u00b7\uce90\ub9ad\ud130 \ub4f1 \ud55c\uc77c \uc591\uad6d\uc758 \ub2e4\uc591\ud55c IP\ub97c \ud558\ub098\uc758 \uacf5\uac04\uc5d0\uc11c \uacbd\ud5d8\ud560 \uc218 \uc788\ub3c4\ub85d \uae30\ud68d\ub41c \ud504\ub85c\uc81d\ud2b8\uc785\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \uc804\uc2dc\ub97c \ub118\uc5b4 \ud31d\uc5c5\uc2a4\ud1a0\uc5b4, \uad7f\uc988, \uce74\ud398, \uccb4\ud5d8 \ucf58\ud150\uce20\ub97c \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ud558\uc5ec IP\uc758 \uc138\uacc4\uad00\uc744 \uc624\ud504\ub77c\uc778 \uacf5\uac04\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uc600\uc2b5\ub2c8\ub2e4.

\uac8c\uc784 \ubb38\ud654\uc758 \uc0c1\uc9d5\uc801\uc778 \ube44\uc8fc\uc5bc \uc694\uc18c\ub97c \ud604\ub300\uc801\uc73c\ub85c \uc7ac\ud574\uc11d\ud558\uc5ec \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uad6c\ucd95\ud558\uc600\uc2b5\ub2c8\ub2e4. \ud53d\uc140 \uadf8\ub798\ud53d\uacfc \ub808\ud2b8\ub85c \uc544\ucf00\uc774\ub4dc \uac10\uc131, \uac15\ub82c\ud55c \uceec\ub7ec \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c IP\ub97c \ud558\ub098\uc758 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc73c\ub85c \uc5f0\uacb0\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

MGM IP UNIVERSE is a subculture-based IP experience venue located at Mario Outlet in Gasan Digital Complex, bringing together a wide range of game, animation, and character IPs from Korea and Japan. Designed as more than a conventional exhibition space, the project combines pop-up stores, merchandise, caf\u00e9s, and interactive experiences to extend each IP’s universe into an immersive offline environment. 

Developed the brand identity by reinterpreting iconic visual elements of gaming culture through a contemporary approach. Pixel-inspired graphics, retro arcade aesthetics, and a bold color system were combined to unify diverse IPs into a cohesive brand experience.<\/p>\n<\/div>\n\n\n\n

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Brand Spaces<\/p>\n\n\n\n

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\ube0c\ub79c\ub4dc\ubcc4 \uc544\uc774\ub374\ud2f0\ud2f0\uc640 IP \uc138\uacc4\uad00\uc744 \uae30\ubc18\uc73c\ub85c SEGA, SQUARE ENIX, KOEI TECMO, MAKESTAR, Kakao Games, Collaboration IP Cafe \ub4f1 \uac01 \uacf5\uac04\uc758 \ube44\uc8fc\uc5bc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uad6c\ucd95\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc11c\ub85c \ub2e4\ub978 \uae00\ub85c\ubc8c IP\uac00 \ud558\ub098\uc758 \ubb38\ud654 \ud50c\ub7ab\ud3fc \uc548\uc5d0\uc11c \uc870\ud654\ub86d\uac8c \uc5f0\uacb0\ub420 \uc218 \uc788\ub3c4\ub85d \uacf5\uac04\ubcc4 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uacfc \ubab0\uc785\uac10\uc744 \uadf9\ub300\ud654\ud558\ub294 \ub514\uc790\uc778\uc744 \uc804\uac1c\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Built visual identities for branded spaces including SEGA, SQUARE ENIX, KOEI TECMO, MAKESTAR, Kakao Games, and the Collaboration IP Cafe, reflecting each brand’s unique identity and IP universe. Developed a cohesive spatial design system that maximized brand immersion while seamlessly connecting diverse global IPs within a unified cultural platform.

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SEGA Museum&Shop<\/p>\n\n\n\n

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SQUARE ENIX<\/p>\n\n\n\n

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KOEI TECMO<\/p>\n\n\n\n

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MAKESTAR & Kakao Games<\/p>\n\n\n\n

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SAVE POINT (IP Cafe) & MGM Cafe<\/p>\n\n\n\n

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Overview MGM IP UNIVERSE\ub294 \uac00\uc0b0\ub514\uc9c0\ud138\ub2e8\uc9c0 \ub9c8\ub9ac\uc624\uc544\uc6b8\ub81b\uc5d0 \uc0c8\ub86d\uac8c \uc624\ud508\ud55c \uc11c\ube0c\uceec\ucc98 \uae30\ubc18\uc758 IP \uccb4\ud5d8\ud615 \ubcf5\ud569 \uc804\uc2dc \uacf5\uac04\uc73c\ub85c, \uac8c\uc784\u00b7\uc560\ub2c8\uba54\uc774\uc158\u00b7\uce90\ub9ad\ud130 \ub4f1 \ud55c\uc77c \uc591\uad6d\uc758 \ub2e4\uc591\ud55c IP\ub97c \ud558\ub098\uc758 \uacf5\uac04\uc5d0\uc11c \uacbd\ud5d8\ud560 \uc218 […]<\/p>\n","protected":false},"author":1,"featured_media":1252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lignes_client":"Mario Outlet","_lignes_credits":"","_lignes_hide_from_home":"","footnotes":""},"categories":[8,15],"tags":[13,14],"class_list":["post-63","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-exhibition","tag-branding","tag-exhibition"],"_links":{"self":[{"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":32,"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"predecessor-version":[{"id":1875,"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/posts\/63\/revisions\/1875"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/media\/1252"}],"wp:attachment":[{"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gra-ph.com\/wordpress\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}